Floral in Bloom was founded in the Summer of 2025 following a few years of hands-on experience in the floral industry. My journey with florals began during college while working at a small, student-run flower shop. What started as a creative opportunity quickly grew into a deep appreciation for floral design and the artistry behind it.

After graduating, that passion continued through freelancing for weddings and events, gaining experience and learning from other designers along the way. Over time, those experiences naturally led to creating Floral in Bloom and designing weddings and celebrations independently.

What began as a small creative outlet has grown into a business centered around helping people celebrate meaningful moments through flowers.

Each design begins with understanding the vision behind the celebration. Floral in Bloom approaches every event collaboratively, taking time to learn about the atmosphere a client hopes to create, the setting of the event, and the details that feel most meaningful to them.

From there, color palettes, textures, and seasonal blooms are thoughtfully selected to bring that vision to life. Arrangements often focus on natural movement and layered elements so the florals feel expressive while still complementing the surrounding space.

The goal is always to create designs that feel personal to each celebration while maintaining a sense of balance, beauty, and intention.

The Floral in Bloom logo features a bleeding heart flower, a bloom that has always held special meaning. Known for its delicate shape and symbolism of love, compassion, and emotional connection, the bleeding heart reflects many of the moments flowers are part of — weddings, celebrations, milestones, and gatherings filled with meaning.

Incorporating this flower into the brand felt like a natural representation of what Floral in Bloom stands for: florals created with intention, care, and heart.